Courage Doesn’t Produce Action


Action produces courage. Most scientists say that creativity calls on persistence and problem-solving skills, not positivity. Having “fun” is not the same as having “flow”. Turns out there’s a science behind being creative.

Anna Jordanous of Kent University in England and linguist Bill Keller of Sussex University identified 14 recurring terms used to describe creative processes across different fields:

  1. Active involvement and persistence
  2. Dealing with uncertainty
  3. Domain competence
  4. General intellect
  5. Generating results
  6. Independence and freedom
  7. Innovation and emotional involvement
  8. Originality
  9. Progression and development
  10. Social interaction and communication
  11. Spontaneity and subconscious process
  12. Thinking and evaluation
  13. Value
  14. Variety, divergence, and experimentation

More than just sparks of genius;” being creative calls for effort and engagement. Aptitude, attitude, and appetite – get down to it.


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